At a car lot along side Route 66, near Tucumcari, New Mexico, I spotted this Edsel waiting for restoration. Largely intact, it's a beautiful boat of a car.
The Ford Motor Company (also known as simply Ford) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903.
The Edsel was an automobile marque that was planned, developed, and manufactured by the Ford Motor Company during the 1958, 1959, and 1960 model years.
The Edsel was introduced amid considerable publicity on "E Day." September 4, 1957. It was also promoted by a top-rated television special, The Edsel Show, on October 13, but the promotional effort was not enough to counter the adverse initial public reaction to the car's styling and conventional build. For months, Ford had been telling the industry press that it "knew" (through its market research) that there would be great demand for the vehicle. Ford also insisted that, in the Edsel, it had built exactly the "entirely new kind of car" that Ford had been leading the buying public to expect through its pre-introduction publicity campaign for the car. In reality, however, the Edsel shared its engineering and bodywork with other Ford models, and the similarities were apparent once the vehicle was viewed in person.
Ford announced the end of the Edsel program on Thursday, November 19, 1959.
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December 11th, 2014
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